Samsung has announced its largest ever LED TV: the 75-inch Series 9.

Arriving on the shelves of ‘all leading retail stores’ in September, the new 189-centimetre screen will cost a suggested $9499. Incorporating the same Micro Dimming Ultimate processing as the cheaper Series 8, the Series 9 also uses Precision Black local dimming to adjust the LED backlight behind dark areas of the screen for increased contrast.

In a slight departure from the company’s focus on bright chrome finishes for its high-end televisions, the Series 9 — also identifiable by its UA75ES9000 model number — is plated in lustruous rose gold.

The TV’s bezel is 7.9mm, and the stand is a surprisingly simple rectangle instead of the two- and four-legged supports currently popular.

All the features of the lesser Series 8 are included in the Series 9, with the four Smart TV pillars of Smart Interaction, Smart Connectivity, Smart Content, and Smart Evolution making an appearance.

The inbuilt HD webcam and microphone that bulges from the Series 8’s frame is hidden away inside the new Series 9, and pops up when needed.

The Series 9 takes top billing as the biggest, best, and most expensive television in the 2012 Samsung line-up, knocking off the $5999 65-inch Series 8 LED.

The Series 9 name has been used twice before in the Korean chaebol’s LED TV range. In 2008, it was the first TV to use an LED backlight, and in 2010 it was a 8mm thick, $10,000 masterpiece. The 2010 model was discontinued at the end of that year after poor sales, but the Series 9 tag has since been used for two thin and light notebooks.