A team of engineers have designed the NanoLight, which produces the same amount of light that a conventional 100W incandescent does while consuming just 12W of power.

The highly affordable LED light bulb promises a lifespan of about 30,000 hours and its unique and somewhat unconventional design means that it doesn’t waste much energy as heat and also evenly distributes light in all directions.

The team states that they built the LED light bulb from the ground up and didn’t make use of any heat sink, which is commonly found in most LED light bulbs. They however, placed the LED lights on a printed circuit board that was cut in a very unconventional shape. The PCB is then folded into position to create a unique LED light bulb that has excellent heat dissipating properties and can also be manufactured at a low cost.

The team behind the NanoLight is currently crowd funding on KickStarter and has unveiled three variants. The first variant consumes 10W of power to produce the light equivalent of a 75W incandescent, the second consumes 12W of power to produce the light equivalent of a 100W incandescent bulb and the third one somehow manages to better the light output of the 12W variant while consuming the same amount of power.