Panasonic Corporation showcases its innovative solutions under the theme of “A Better Life, A Better World” at the 2015 International CES, which runs from January 6 to 9, 2015, in Las Vegas, Nevada, in the United States.

“Titanium Flat Road EB is on display.   2. Brand Communications”

This year Panasonic presents its solutions that improve our daily lives. Solutions are in three zones: Consumer Products, B2B Solutions and Automotive/Devices, showcasing Panasonic’s latest home appliances and solutions for automobiles and businesses. In addition, the company hosts an interactive video stream broadcast, Panasonic Live @ CES2015, direct from the show floor.

Panasonic booth at CES2015. (Panasonic/LEDinside)

[Main Exhibits at the Panasonic Booth]

Products & Hands-On

New 4K compatible VIERA TV
The CX850 series of VIERA Smart TVs offers high quality 4K Ultra HD images with color expressions enriched by a new phosphor technology that expands the range of colors. Incorporating Firefox OS, the TVs also make it easier for users to access quickly the content they want. The CX 850 series features the Xumo Discovery Home Screen for seamless enjoyment of various VOD services.

Visitors can check the high quality image technology employed in the VIERA TVs at the high-resolution technology demo area.

Imaging

Area Overview
This area introduces new styles of photography and video expressions such as the “4K photos” function that enables the user to capture a still photo from a frame of 4K video and “hybrid photography” that combines still images and moving images. Demonstrations include production of images by using 4K video for posting on social network sites.

Store Solutions Stage

Area Overview
Panasonic introduces here solutions for restaurants and supermarkets that can increase customer and employee satisfaction. Panasonic’s proposals include the following:

Solutions for quick-service restaurants, such as “noise cancelling microphones” (prototype) for use at noisy areas like drive-through counters, and “voice recognition and automatic data entry” for improving efficiency and customer satisfaction

Solutions for supermarkets, such as “electronic shelf labels” (shown for reference) that display product information stylishly, “security cameras” with the industry’s top-class image quality and resolution that can cover wide areas for monitoring the safety of customers, and “camera utilization solutions” that analyze in-store conditions

Solutions for restaurants including “smart spot light” (prototype) to display information customers wish to have by using a projector that recognizes and follows people, and “smart down-light” (prototype) that displays relevant signage images by recognizing objects such as champagne glasses on a table

Signage Gallery

Area Overview

This area shows town signage solutions. Using Panasonic’s latest display technology, various information is shown on the display in a convenient and easy-to-understand manner in accordance with the intended purposes. Panasonic’s proposals here are as follows:

Ideas for shopping malls - “Transparent screens” (prototype) that enable display of images and information on a transparent materials such as window panes of stores

Ideas for hotels - “4K touch signage with multiple 4K video images” that allow for easy operation of multiple videos and information on the cloud server, using a 4K touch panel

“Museum signage” that uses Panasonic’s light ID solution*, a high-speed visible light communication technology that enables easy reception of information from LED lighting and signage panels, using a smartphone.

*Announced on December 11, 2014

Water Projection Mapping

Visitors can find solutions for hotels and theme parks that use Panasonic’s projectors with unique ultra short-throw lens and high brightness to project various images on the pool and waterfall in the back.

8K Solutions

Area Overview
Panasonic has developed the world’s first* 55-Inch, 8K (7680×4320 pixels) liquid crystal display, realizing the superior reality of 8K in a 55-inch screen, the size versatile for many B2B applications. The display features high contrast ratio of 1500:1, wide viewing-angle of 178 degrees, and high frame rate of 120 Hz, using Panasonic’s unique IPS-Pro technology. The 55-inch display can show four pages of full-sized broadsheet-size newspaper in one screen, convenient for CAD work. The 8K displays are shown in two formats, wall-mounted and table-top.

2. Brand Communications

LED Monument

A large LED signage monument consisting of Panasonic’s large-scale LED displays shows content suitable for outdoor display. Panasonic’s content production and delivery services are also introduced.

Panasonic Booth

January 6 (Tue) to 9 (Fri), 2015

Las Vegas Convention Center (LVCC), Central Hall (#9808)

1,575 m²

Home appliances, B2B solutions, latest in-vehicle and avionics products and solutions