Igloo Products Corp., the industry leader in cooler manufacturing, today announced the initial product offering in its collaboration with LiddUp, LLC, the cooler LED lighting system provider as seen on ABC’s reality television series, Shark Tank. The Party Bar™—a new, highly accessorized mobile cooler designed for indoor/outdoor at-home entertaining— will launch in early spring 2015 and be the first cooler to feature LiddUp’s patented LED interior lighting system.

“Part cooler, part bar cart; the Party Bar has got you covered for every entertaining occasion—from holiday parties with the whole family, to large scale tailgating for the big game, to low key backyard cook outs with the neighbors. Consumers will be thrilled when they see this sleek, versatile cooler in stores. The Party Bar doesn’t make you trade quality and functionality for something that looks fabulous in your home,” said Igloo product manager Lisa Silva.

LED lighting is suitable for cooler lighting system since it is heat-free. (Igloo)

The Party Bar—powered by LiddUp— provides 360 degree interior lighting using 16 water-resistant, heat-free LEDs built directly into the cooler. “This gives each and every partygoer the ability to find what they’re looking for quickly and easily. We’ve all been there—nighttime, pitch black, digging through a cooler sloshing around trying to find a particular drink. With the Party Bar, LiddUp and Igloo are making ‘frozen handed and frustrated’ a thing of the past,” said Jayson Sandberg, Inventor and Founder of LiddUp.

“While developing the Party Bar and understanding how consumers were going to use it most, it was obvious that it was the right cooler to launch the LiddUp lighting system,” explained Silva. “In the Party Bar, the lights are more than just a functional feature—they’re part of the fun.”

The fully insulated cooler is housed in a detachable base with heavy-duty, lockable casters allowing for easy transport of the Party Bar to the center of the action, while the locking feature keeps it safely in place. The translucent lid and LED lighting tempts partygoers with the cooler’s contents so they can select their favorite libations with ease at any time of the day or night.

The Party Bar will make its debut at the 2015 Sports Licensing and Tailgate Show, Las Vegas on Jan. 14. (Igloo)

“The combination of this product’s distinctive, stylish aesthetic and unique feature-set creates a cooler that is more suited in an outdoor kitchen than in a deer blind,” Silva continued. “No details have been overlooked. The Party Bar includes integrated utility loops to hang utensils or towels, a threaded drain plug for optional hose hook up and the requisite front mounted bottle opener is improved by an added catch bin for hassle free cap disposal. Two removable drink dividers help organize and separate items within the cooler and a removable bottle caddy—sized to hold wine bottles or 2-liter soda bottles—make access to popular items easier.”

The Party Bar—powered by LiddUp—will be available at select retailers in early Spring 2015 with an MSRP of $199.99.

Igloo and LiddUp will be unveiling the Party Bar to the public for the first time at the 2015 Sports Licensing and Tailgate Show on Jan. 14. The Show—held annually in Las Vegas—is the premier event for brand owners, licensors, licensees and retailers interested in sports licensed products, hosting more than 300 exhibitors and thousands of retailers each year.

To schedule an appointment with LiddUp during the Sports Licensing and Tailgate Show, contact Taylor Gwiazdon at Taylor@LiddUp.com.