Swarovski Debuts Spectacular LED Lighting Show in Las Vegas

On Thursday night, Feb. 26, at midnight, the Las Vegas Strip welcomed its newest outdoor entertainment spectacle: the Swarovski Midnight Celebration at Grand Bazaar Shops. Created for Swarovski’s custom pavilion and six-story-tall Starburst, the Swarovski Midnight Celebration was designed to be the centerpiece of the new Grand Bazaar Shops, providing a unique retail and entertainment experience.

Swarovski Pavilion and Starburst, centerpieces of the Swarovski Midnight Celebration at Grand Bazaar Shops, the Las Vegas Strip’s newest outdoor entertainment experience. (Photo Credit: Isaac Brekken)

The Swarovski Midnight Celebration is a dazzling three-minute-long light-and-sound show designed to mark the dawn of a new day. The spectacle was envisioned as a way to bring New Year’s Eve-style excitement to the Strip every night of the year. The production incorporates the Swarovski Starburst—a one-of-a-kind, 14-foot-diameter structure composed of 911 custom-cut Swarovski crystal spheres—as well as a large video screen embedded into the multi-faceted façade of the Swarovski pavilion. Evocative scenes from exotic bazaars, together with the Starburst’s more than 1,800 points of LED light, are choreographed to a dramatic original score featuring enchanting beats of world music.

David Hoenemeyer, regional president, Bally’s, Paris and Planet Hollywood; Larry Siegel, chairman, Juno Property Group; Tony Castelli, vice president retail, Swarovski North America, Ltd., toast the debut of the Swarovski Midnight Celebration. (Photo Credit: Bryan Steffy/Getty Images)

Representing a first for Swarovski, the 400-square-foot boutique is a free-standing pavilion whose exterior is composed of dozens of large, angular facets designed to make the structure resemble a cut crystal. Inside, the boutique boasts hand-selected finishes—such as linen, paper and burlap forms and inlays—throughout, as well as eye-catching, crystal-enhanced glass spheres playfully suspended from the ceiling. Specially crafted panels provide an artful platform for the presentation of Swarovski jewelry and décor.

Crystal enhanced spheres dangle from the ceiling of the new Swarvoski boutique shop in Les Vegas.

Grand Bazaar Shops opened its outdoor shopping attraction the morning of Feb. 26 featuring unique international retailers and well-known merchants at the heart of the Las Vegas Strip. The dynamic mix of tenants and must-see attractions offers visitors a one-of-a-kind retail experience in Las Vegas.

In keeping with the Grand Bazaar theme, the boutique features Swarovski’s first-ever “bartering window,” allowing passersby to negotiate the price they pay for select items. Among the items slated to be featured in the barter window are limited-edition pieces such as crystallized Beats Headphones; a Martin custom-designed crystal classic acoustic guitar; a Gibson Les Paul electric guitar and crystallized white, black and pink skulls. Specific items for which visitors can barter will change from day to day.

Grand Bazaar Shops and the Swarovski boutique will be open daily from 9:30 a.m. to 12:30 a.m. For more information about Grand Bazaar Shops, go to: Grandbazaarshops.com and for Swarovski, go to Swarovski.com.

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