With ties to many major international companies in over 40 markets, Mackwell has appointed a General Manager of Middle East, India and Africa (MEIA) to oversee the business strategy in this region, further develop connections and market share in the UAE region and develop Mackwell’s presence in this fast-expanding market. René Joppi, was chosen for the position because of his vast experience in DALI, Lighting Controls, Emergency Lighting and software development, gained during his time with Zumtobel Group, plus his ability to advise on the legislation and regulations associated with emergency lighting in that region. 

René Joppi has been appointed the new General Manager of Mackwell's Middle East, India and Africa (MEIA). (Photo courtesy of Mackwell)

Joppi has lived in Dubai since 2014, taking over the responsibility for lighting controls and emergency lighting within the MEIA region (Middle East, India, Africa), where he created a valuable network to the major specifiers and distributors throughout the region. He will be working closely with OEMs and distributors, whilst assisting with project specifications and providing dedicated support for customers and contributing towards the growth of the Mackwell brand throughout the Middle East.

Joppi has a degree in Mechatronics and in International Business and he is no stranger to the creation and successful execution of business plans. Talking about his new role, Joppi commented “I joined Mackwell because I can see great opportunity in the brand and its products, particularly in the new launches planned for 2016. Also the current products are high-end technology, very innovative and will provide great opportunities to establish Mackwell as one of the leading suppliers for emergency lighting and modules throughout the Middle East region. My target mid-term is to establish Mackwell as the Go-To Emergency Brand in the region known for high-quality and innovative products as well as best customer service on all levels”.