OPPLE Lighting, a leading lighting manufacturer based in Shanghai, China, recently announced that the company will accelerate its global expansion and enhance its communication and cooperation with global dealers to celebrate its 20^th anniversary.

Opple Lighting recently announced that the company will accelerate its global expansion and enhance its communication and cooperation with global dealers to celebrate its 20th anniversary.(Photo Courtesy of Opple Lighting)

In order to increase its exposure to the global market, OPPLE Lighting exhibited at Light + Building 2016 on March 13-18. This year, OPPLE Lighting’s booth was moved from last year’s Chinese Pavilion to the International Pavilion, which provided a broader stage to demonstrate its pursuit of light technologies and the art of lighting. With the concept of “Let’s Connect”, OPPLE Lighting successfully introduced its innovative products and brand image to an international audience, as well as strengthened its relation with the existing clients and obtained opportunities to gain new clients, marking a great progress of its international expansion strategy.

Meanwhile, with a purpose to enhance the bonds between OPPLE Lighting and its Thai dealers, the company also held the Thai Dealer Meeting in Bangkok, Thailand recently to celebrate its successful collaboration with the Thai dealers.

With the theme of “Grow with OPPLE”, the Thai Dealers Meeting was held on March 12, gathering a total of 150 participants, including 79 dealers from all around Thailand, officials from the Electricity Generating Authority of Thailand (EGAT) and OPPLE Lighting staff. At the meeting, the most popular products of OPPLE Lighting, including downlights, spotlight, tubes, LED strips, decorative lights, and the smart product little “O”, were showcased. Little “O”, which won the First Prize of China International Lighting Design Awards 2015 and the Smart Lighting Product Design Award at the Launch of Interni Global Design Power, caused a stir among the dealers. Meanwhile, representatives of the Thai dealers shared their stories, and the sales team of OPPLE Lighting shared their marketing and promotion strategies.

As the last part of the meeting, a wonderful entertainment show brought much delight and laughter to everyone, which presented traditional Chinese art shows and a brilliant performance of the Thai pop star BIE, along with an award ceremony and lucky-draws with the first prize being 20-Baht gold. The meeting ended as a success -- the Thai dealers enhanced their understanding of the company and its products, and many of them placed new orders on site.