Philips Lighting (Euronext Amsterdam ticker: LIGHT), a global leader in lighting, today signed an innovation partnership with Amsterdam ArenA for dynamic pitch lighting. As part of the agreement and in the run up towards UEFA Euro 2020, Philips Lighting will install a new combination of Philips ArenaVision LED pitch lighting with movable dynamic color spots in the Amsterdam ArenA. The new technology will meet the requirements of broadcasters for HDTV and will elevate the entertainment experience to a whole new level during concerts and events.
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Amsterdam ArenA and Philips Lighting partners up for dynamic pitch lighting. (All photos courtesy of Philips Lighting)
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Philips ArenaVision is the world’s first LED sports pitch lighting system to meet the most stringent requirements specified by international television broadcasters and sports federations. This innovative lighting system supports high definition, super slow-motion replays, avoiding the flicker that was often caused by conventional lamps - so that the tiniest gestures and emotions can be seen by spectators in the stadium and by viewers at home. Also, the flexible lighting makes it possible to illuminate specific parts of the pitch during events or before a football match as part of a light show. The Amsterdam Arena will be the first stadium in the world to incorporate movable color LED spotlights with the Philips ArenaVision system. This is ideal for multi-purpose stadium use such as concerts and events. The implementation of the LED pitch lighting will be ready at the end of 2016.
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Philips will install a new combinaiton of arena LED pitch lighting for the upcoming UEFA Euro 2020. |
Frank van der Vloed, General Manager Philips Lighting Benelux: “The combination of our ArenaVision LED pitch lighting system and movable color spots creates a tremendous show effect. With this new combination of lighting systems, we are contributing to the further development of Amsterdam ArenA. We are proud of this collaboration and will jointly create a global showcase of enhanced experience, sustainability and flexibility of the overall lighting system that paves the way for a new standard for pitch lighting.”
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Henk Markerink, CEO of Amsterdam ArenA, said: “Philips Lighting has been involved in the development of our stadium lighting from the beginning and from now on we welcome Philips Lighting as an active partner in our innovation center. We are delighted to continue our close collaboration in the years to come. First, the stadium lighting will be replaced by LEDs and over the next few years, in the run-up to Euro 2020, we will be working on even more innovative lighting projects to create the best experience for our fans with lighting.”