BrightLogic Inc., a specialist in interactive
LED flooring, announced a technology integration that connects BrightLogic's ActiveFloor™ System with Scanalytics Inc.'s Advanced Data Platform. The integration of the high-resolution, real-time sense data from BrightLogic's ActiveFloor System connected to Scanalytics Powered By solution enables those in the corporate event, trade-show & retail industries the ability to measure customer traffic and product engagement in real-time.
When you track the movement of your customer's footsteps you'll receive a wealth of data-driven information. This sense data provides an integral understanding of your customer's overall engagement and insights into what you can do to generate more revenue. (Image: BrightLogic)
These industries' are traditionally challenging with producing measurable results. Companies are left wondering "How many people entered our space?", "What interactions are happening within a designated area?" and many other data-rich marketing curiosities. With the integration of Scanalytics' Powered By platform and BrightLogic's Massively Multi-touch LED Flooring systems, this is now possible.
This technology integration not only enables tracking of foot traffic, but also enables interactive advertising/games/applications to draw attention to specific areas and provides direct user feedback about specific products on display within a space.
"When you track the movement of your customer's footsteps you'll receive a wealth of data-driven information. This sense data provides an integral understanding of your customer's overall engagement and insights into what you can do to generate more revenue," Adrian Cake, Creative Director BrightLogic, Inc. said.
"Now take that concept to the next level with the integration of BrightLogic's ActiveFloor System and Scanalytics' Powered By solution. Together these powerful tools provide Targeted Interactive Advertising to customers' reviewing products and measure the engagement of the products on display. This creates an evolution in customer interaction and measurable ROI in experiential marketing technologies."
"BrightLogic is really excited to be working with the team at Scanalytics. The addition of the Scanalytics deep learning platform brings the customer's interactive experience to a whole new level. We've only touched the surface on what's possible with the integration of the platforms and we're excited to see what fun and interesting ideas our customers come up with," Adrian Cake concluded.
Beginning in March 2017, BrightLogic Inc. and Scanalytics Inc. will offer their event/retail customers access to the advanced and fully integrated platform to help them optimize their customer engagement at live events.
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