The innovative project features 13 LED "clouds," state-of-the-art LED displays suspended from the headquarters' lobby ceiling. The S|Video™ interior displays range in size from 22 square feet to nearly 150 square feet, resulting in a combined 620 square feet of digital displays and more than four million pixels. The clouds work in tandem, seamlessly creating a single creative digital canvas and a unique experience for employees and visitors.

(Image: SNA Displays)

"While we have become leaders in the large-format spectacular display market, it's exciting to provide tight-pitch interior displays in a corporate setting like this, because the tolerances are reduced dramatically," said John Pisciotta, SNA Displays project manager. "Each frame and panel needed to be installed and commissioned with a sharp eye for detail. We had to be perfect."

SNA Displays worked closely with several outside agencies to ensure that the safety parameters and precision required for the installation of each unit were met.

"Because of the nature of the project, we needed to design and coordinate a structure that worked with many trades—HVAC, lighting, A/V speakers, and sprinklers—to ensure that the LED displays were properly placed," Pisciotta said. "Every design and engineering decision throughout the process required extreme precision."

Other partners involved in the project were Ryan Biggs Clark Davis, the structural engineering firm that provided design services for hanging the displays; AMA Sign & Electric Company, which installed the displays; Show + Tell, which provided control equipment expertise; and Coherent Design, the consultant hired by the client to spearhead and manage the project. 

"We're very pleased with the outcome of this project," said Pete Simon, sales manager for SNA. "Providing services and industry knowledge for one of the largest brands in the world was a privilege. Working with their team was truly an honor."