International automotive supplier FORVIA HELLA has, in close collaboration with ONVO, a sub-brand of China’s new energy vehicle (NEV) manufacturer NIO, launched a digitalized, intelligent headlamp for its brand-new SUV model L90. The headlamp achieves significant improvement in performance, design, and personalized functionality, while offering significant advantages in light weight and cost efficiency. It delivers highly customized, upgradable interactive experiences for end-users, reshaping the value of vehicle lighting in intelligent mobility scenarios. Designed, developed, and manufactured by FORVIA HELLA’s China local team. The pre-sale for the car model began on July 10, and it will be officially launched at the end of July.

“The demand of the Chinese New Energy Vehicle market for automotive lighting has evolved beyond mere illumination, transforming it into a smart terminal for emotional interaction and personalization “, says Didier Keskas, Head of Lighting Business in the Asian/Pacific region at FORVIA HELLA. “The digitalized intelligent headlamp tailored for the ONVO L90 underscores our innovation in pixel control, optical design, and digital services. By integrating Over-the-air upgrades and low-power consumption design, we’ve created a holistic ecosystem combining hardware, software and services. This user-centric technological evolution will propel automotive lighting from a functional component to an immersive interactive terminal.”

The headlamp system features over 100 independently controllable LEDs, supporting sophisticated dynamic lighting animations and user-defined patterns. Combined with OTA upgradability, it enables possibilities to significantly expand lighting scenarios, such as providing visual support for communications with other road users. Its adaptive high-beam module can dynamically adjust light distribution according to the road conditions, significantly enhancing driving safety at night.

Addressing the L90’s aerodynamic design challenges, FORVIA HELLA’s patented technical solution eliminates crosstalk between pixel modules in compact spaces. Its slim high and low-beam module achieves ultra-wide light distribution and homogenous illumination even at extreme mounting angles. Through matrix architecture and proprietary optical concepts, the system preserves the customer’s creative design while setting industry standards in lighting distribution width for high/low-beam and illumination homogeneousness. In addition, FORVIA HELLA’s modular design and process optimization enables optimized cost efficiency and smaller installation space and less energy consumption, offering a lightweight solution that balances performance and cost.

“We will continue to deepen our scenario-based lighting technology portfolio, empowering customers to differentiate their products through innovation and jointly shape the future of intelligent mobility,” says Didier Keskas. “This collaboration with ONVO not only marks FORVIA HELLA’s strengthened localized strategy in intelligent lighting but also injects robust technological momentum into China’s automotive innovation ecosystem.”

(Photo credit: FORVIA HELLA)

TrendForce 2025 Global Automotive LED Market- Lighting and Display Product Trend
Release Date:
1. PDF (196 Pages)- 30 June 2025
2. EXCEL- 30 June 2025 and 31 December 2025
Languages: Traditional Chinese / English