From June 19 to 22, 2025, Samsung Electronics will collaborate with globally renowned artists to celebrate global diversity, artistic innovation and the power of display technology at Art Basel in Basel 2025, the world’s largest art fair held in Basel, Switzerland.

With participation from approximately 280 galleries across 42 countries, Art Basel in Basel 2025 offers a comprehensive view of the latest ideas shaping contemporary art today. As the official display partner, Samsung presents a new digital art experience that brings together art and technology through its premium screens including The Frame, MICRO LED and Neo QLED 8K.

Immersive Digital Art Experience: ‘ArtCube’ Draws Visitors Into the World of Art
At Art Basel in Basel 2025, Samsung unveiled ‘ArtCube,’ a lounge dedicated to digital art experiences on Samsung devices. Created under the theme “Borderless, Dive Into the Art,” ArtCube offers a progressively immersive journey as visitors navigate the space.

Passing through a large LED entrance where the Art Basel in Basel Collection from Samsung Art Store is reinterpreted as digital artworks, visitors discover a space showcasing the full lineup of Samsung Art TVs in the ArtCube. Artworks from Samsung Art Store, displayed across The Frame, MICRO LED and Neo QLED 8K screens, envelop the front and side walls to create a deeply immersive experience — one that makes visitors feel as though they have stepped directly into the art itself.

An interactive experience zone, powered by Samsung Art Store, is also featured. Visitors can select an artist showcased in the exhibition, take a photo and generate a personalized selfie in the chosen artist’s style, using generative AI — offering a distinctive and engaging experience.

Bringing Art Into Everyday Life Through Samsung Art Store
Earlier this week, Samsung unveiled a new collection featuring 38 highlighted pieces from Art Basel in Basel 2025, now available on Samsung Art Store. With this launch, Samsung Art Store subscribers around the world can enjoy a diverse selection of Art Basel artworks from the comfort of their homes — without needing to travel to Basel, Switzerland.

As the official display partner of Art Basel for 2025, Samsung will continue its participation in the annual exhibitions held in Basel, Hong Kong, Paris and Miami. Through Samsung Art Store, the company aims to make art more accessible and seamlessly integrated into everyday life.

(Photo credit: Samsung)

TrendForce 2025 Global LED Video Wall Market Outlook and Price Cost Analysis
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