Osram is launching the world's first product based on organic light emitting diodes (OLEDs) for car interiors in the form of a new reading lamp. The OLED Reading Light consists of a high-quality matt aluminum housing and provides a very warm and uniform light. "With the launch of the Osram OLED Reading Light in the fall we are once again providing evidence of our technological leadership and powers of innovation in the automotive lighting sector", said Hans-Joachim Schwabe, CEO of the Osram Specialty Lighting Business Unit.