For 60 years xenon lamps have been at the heart of the film industry, ensuring that film stars look their best on cinema screens throughout the world. The probability is very high that the picture is being projected onto the screen with the aid of an XBO lamp from OSRAM, because OSRAM technology is used to illuminate approximately every three cinema screens. Now, OSRAM is launching a new generation of XBO cinema projection lamps offering longer life and more stable luminous efficacy. Günther Feuereisen, XBO Product Manager at OSRAM, explains the benefits of the upgraded product family.