2015-10-29

Nike's Mag Completes Futuristic Look with LEDs

Almost 30 years ago, Nike was asked to collaborate on a movie that would feature scenes set in the futuristic world of 2015. The brand was challenged to imagine sneakers that would suit the inhabitants of the advanced era. The innovation team, which regularly looks into a crystal ball of athlete insight and technology to project the future of sport, took that task further.
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Nichia, the world's largest LED / Laser Diode manufacturer and inventor of the high-brightness blue and white LEDs, has confirmed a reduction in product waste and an increase in sales through a pilot test conducted in a retail garden cente... READ MORE