2016-07-12

EVERLIGHT’s Market Strategy in the Post LED Lighting Era

Diminishing size of the annual Guangzhou International Lighting Fair in China was first observed in June 2015, but the extent of the shrinking fair accelerated in 2016. Despite fewer international companies displaying their products at the annual show this year, it still attracted a large number of visitors. In the LED industry where large manufacturers are constantly switching businesses, staying or leaving the industry are all market strategies to embrace market changes. LEDinside had the opportunity to interview Pang Yen Liu, General Manager Production Business Group Sales and Marketing Greater China of EVERLIGHT at the show recently.
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