For the 10th time, the EHI Retail Institute has presented the retail technology awards europe (reta) at the EuroShop 2017 trade fair to honour the best IT solutions in retailing. Three equally-ranked award winners were selected in four categories. The Swiss company Bollag-Guggenheim AG won the award for “best-in-store solution”. By using retail analytics and beacon technology, it has generated real added value at the POS. The retailer uses the digital technologies of Osram and its software partner beaconsmind.