2017-03-17

IllumiTap Taps Into Power of Light With Smart Beer Tap Handle Technology

From the glowing neon beer signs adorning the walls of millions of bars across the globe to the flashing lights of Las Vegas, advertisers have been harnessing the power of light to attract consumers for ages. Putting bright lights inside beer tap handles is a simple yet powerful technique to increase sales and illumiTap has been granted the worldwide utility patent on this revolutionary technology.
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Munich, Germany – Valeo, a global leader in automotive lighting, and Ennostar, a global leader in optoelectronic solutions, are collaborating on smart automotive exterior displays. Their first collaborative product is showcased at IAA Mo... READ MORE

The all-new Mercedes-Benz GLC: the highlights For many years, the GLC has been the most popular model from Mercedes-Benz, repeatedly topping the charts as the brand’s bestseller, worldwide. As was the case once again in the first half of... READ MORE