Samsung Electronics on April 25 kicked off its Onyx LED cinema screen brand, which aims to deliver deep and realistic black colors to enhance the viewing experience of moviegoers.

With industry professionals and audiences around the world praising their initial experiences with Samsung Cinema LED screen, the innovative cinema technology is now making its way to Europe.

Samsung Electronics today announced financial results for the third quarter ended September 30, 2017. In the fourth quarter, Samsung will focus on profitability, by increasing the dominance in the premium QLED and ultra-large TV lineups, as well as reinforcing B2B growth including digital signage and Cinema LED businesses.

Samsung Electronics announced it has installed its first ever commercial Cinema LED Screen at Lotte Cinema World Tower in Korea. Designed as a High Dynamic Range (HDR) LED theater display, the Cinema LED Screen creates a more captivating and vibrant viewing experience through next-generation picture quality and true-to-life audio thanks to collaboration with HARMAN Professional Solutions.