2009-02-19
The Rs 220-crore Usha Shriram Ltd, plans to enter the LED lighting products segment. It proposes to import such lighting products from Europe and market them under its own brandname.
Usha Shriram's mission is to position its LED portfolio in the consumer segment and launch them at more compelling rates than the compact fluorescent lamp (CFL) range. LED lighting products are more energy efficient than CFL items.
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