Detroit area electronics technology firm Electro-Matic Products, Inc. recently completed a joint venture partnership agreement with Kingsun Optoelectronic Co., Ltd., a global leader in commercial and industrial LED lighting solutions. The agreement will primarily benefit the Electro-Matic Visual Products Group, which builds and markets finished LED lighting fixtures for a variety of outdoor and indoor commercial lighting and display applications.

With strong support from China’s government in several LED street lighting projects, the LED lighting market holds tremendous business potential in the country and abroad. At the 7th China International Exhibition And Forum on Solid State Lighting (CHINA SSL 2010), LEDinside recently interviewed William Lee, President of the leading LED lighting company Kingsun Optoelectronics Co., Ltd, to learn about the company’s production capacity and the progress of LED street light standards.