According to the survey jointly conducted by LEDinside and AVANTI, the proportion that Chinese consumers can cognitive LED bulbs clear is only 25%, enhancing consumer awareness is still the key for the popularization of LED lighting. In recent years, LED lighting has been widely applied in the commercial and public lighting sectors for its energy saving, but in home lighting, its penetration rate is low, LEDinside estimated that LED lighting accounted for only 1% of the total flux required in home lighting in 2012. This study reveals that consumer awareness ...