BenQ America Corp. announced the addition of three new elegant designs to its QisDesign brand of premium LED lighting fixtures. The BE Light, now available in stylish black, and the entirely new Compasso and Hatha bring contemporary designs inspired by the world around them to deliver sensory-rich lighting experiences with interactive features that brighten any environment.

BenQ Group member QisDesign will present their new table lamp products Hatha and Compasso tomorrow (16).   

Qisda, one of the few Taiwanese contemporary designer lighting manufacturers, is known internationally for its industrial design. The company emerged as the top global luminaire designer at the 2010 iF Design Award China, winning four awards with its QisDesign brand LED lamps. QisDesign was also a big winner at the 2010 Red Dot Awards, nabbing the grand prize and clinching the most number of awards in Asia. In the following year, the company’s Coral Reef LED lamp was bestowed with the Best of the Best Award at the 2010 Red Dot Award. Qisda’s senior manager Jiung-Cheng Pan talks to LEDinside on the company’s marketing strategy in the European market.