A mature LED market has seen a surge in demands this year. Upstream die manufacturers one by one are transforming their market strategies in response to continual decrease in prices. Chinese manufacturer Hong Hai has been dropping prices rapidly in the mid-to-low range LED market. Taiwanese wafer manufactures have turned to the mid-to-high range LED market in order to maintain their gross margin performance. Flip Chip technology has become this year’s new battle ground with companies like Epistar and Genesis vigorously racing to start production.