In CEATEC JAPAN 2007 exhibited recently in Japan , Japanese electronics giant SONY Corp announced the LED LCDTV back light module technology used in the latest 70-inch module of BRAVIA LCD TV . As one of the leader brands of LCD TV, SONY’s choice of back light module technology will certainly cause some influence to the industry, especially the trend of LED modules used in high-end LCD TV and designs of periphreals. It’s possible that the most common strategy might be mimicking SONY, SAMSUNG and SHARP.