Wilshire Grand: StandardVision’s Brilliance Behind the Lights

StandardVision, LLC (“StandardVision” or “The Company”)a leading provider of architecturally integrated media installations, consulted with AC Martin and subcontracted with Turner Construction to design, manufacture and install all integrated LED media displays and narrative LED lighting throughout the façade of the Wilshire Grand Center, which opened to the public on Friday, June 23, 2017.


StandardVision produced the exterior light show for Wilshire Grand Center to mark the beginning of its legacy. (Image: StandardVision, LLC)

“StandardVision is thrilled to have contributed to the successful opening of the Wilshire Grand Center with a spectacular light show highlighting the beauty and versatility that our integrated displays bring to this iconic project,” said Brad Gwinn, StandardVision’s Chief Operations Officer.  “We very much look forward to seeing the Wilshire Grand Center reshape the DTLA skyline with its ongoing elegant narrative lighting program.”

“We haven’t really grasped how sensational the LED lighting is on the skin of the building,” said Christopher C. Martin, chairman and CEO of AC Martin, in an interview with Los Angeles Downtown News. “Yes, it can do different colors, but it can also do incredible animations.”


Wilshire Grand Center reshapes the DTLA skyline with its ongoing elegant narrative lighting program. (Image: StandardVision, LLC)

“A light show worthy of Broadway,” as described by Beverly White of NBC4 Local News—StandardVision produced the exterior light show for Wilshire Grand Center to mark the beginning of its legacy last week, shooting vibrant colors into the sky. The ceremonial lighting spectacular dazzled DTLA's skyline, bringing thousands of residents of the city together in awe.

About StandardVision
StandardVision imagines, designs, and implements the world’s largest and most compelling architecturally integrated media façades, shaping the aesthetics of skylines around the world. At the intersection of media and design, StandardVision's solutions encompass engineering, architecture, original content production and curated programming in a singular, united vision of dynamism. The company’s turnkey LED media façades and advertising solutions create new forms of monumental public art while generating significant new revenue streams for real estate developers and owners.

Disclaimers of Warranties
1. The website does not warrant the following:
1.1 The services from the website meets your requirement;
1.2 The accuracy, completeness, or timeliness of the service;
1.3 The accuracy, reliability of conclusions drawn from using the service;
1.4 The accuracy, completeness, or timeliness, or security of any information that you download from the website
2. The services provided by the website is intended for your reference only. The website shall be not be responsible for investment decisions, damages, or other losses resulting from use of the website or the information contained therein<
Proprietary Rights
You may not reproduce, modify, create derivative works from, display, perform, publish, distribute, disseminate, broadcast or circulate to any third party, any materials contained on the services without the express prior written consent of the website or its legal owner.
Display devices have been used for many years as a means of HMI (Human Machine Interface) to connect humans and machines interactively, and their usage are still expanding. Automotive interiors are no exception to this trend, with an increasing ... READ MORE
About LiDAR Automotive industry trends In recent years, many vehicles have been launched with ADAS (Advanced Driver Assistance Systems) as standard equipment. As the future evolves towards more automated driving, sensing around the vehicle i... READ MORE