LED Celling Lights Becomes Popular in Japanese Market

The sales of LED celling lights have boomed from the aftermath of the Great East Japan earthquake, with energy efficient appliances performing particularly well.

According to GfK, LED celling lights have seen a remarkable increase, with their unit sales share soaring from 2.9% in March 2011 to 50.1% in March 2012. In terms of value, there was a notable rise of 64.1% over the same period of analysis, marking the first time sales of LED celling lights have exceeded fluorescent celling lights in both units and value.

In 2011, the overall celling light market experienced a double digit year on year growth thanks to the growing demand for LED products. And this trend raises the bar in 2012. Celling light sales in March rose by 46.7% in units and 108.4% in value compared to the same period of last year.

These LED celling lights are sold at an average selling price 3 times higher than fluorescent models. Consumers are attracted not only by their energy efficient attributes, but also the additional features they offer. According to the survey, in March, 94% of LED celling lights sold were able to control brightness to several different degrees for electricity saving, while 70% allowed consumers to change the color of light.

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