The new Hengqing district in Zhuhai City is considered a prime real estate location, but why is property here being sold at base prices? Bidders for the property are required to be parent companies of enterprises, and auction conditions are very stringent, analyzed He Bing, General Manager of Zhuhai Real Estate Company. The property here is suitable for office buildings, he said. "Great Aim Group plans to invest and develop LED visual light communication (VLC) technology in this area, so it’s easy to understand why they are capable of acquiring land at low prices."

Yang Fengjie, Chairman of Great Aims Group, expressed his plans to invest an initial RMB 2 billion (US $330 million) to construct an  office, R&D, display center, and intellectual property transaction center for national high-tech industries, with LED VLC technology as a main focus.

Developed countries are competing in the LED VLC R&D field. In theory, VLC works by using LED luminaires IC drivers to transmit information through signal modulation or pulse width modulation methods. The technology uses indoor light sources as transmission vectors, and data is received and decoded by any professional terminal or intelligent terminal. Thus, completing signal transmission via luminaires.

Professor Zhang Guoqi, an internationally known LED professional, has been appointed as head of the VLC Research Center established by the Great Aims Group. The center also has 500 international top professionals from Netherlands, U.S., and Russia employed to fully guarantee product’s R&D and applications.

LED VLC technology belongs to competitive emerging markets in China, said a person responsible for the new Hengqing district. The government has attached a lot of conditions to the land bids. The government values companies patents and R&D contributions, while also emphasizing the tax revenue contributions to local governments coffers. All these are expected to optimize industry structure.