Leading Indian dry cell batteries manufacturer, Eveready Industries, is turning to LED lighting products for its next growth phase, according to The Financial Express report.

The Indian manufacturer is vying the LED lighting sector to double company revenues in the next three years, as the company faces increasing competition form low-priced Chinese imports in the battery business, said Amritanshu Khaitan, Eveready’s MD.

Indian government’s withdrawal of anti-dumping duties on batteries imported from China has led to surge of cheaply priced batteries in the Indian market. Eveready has raised its battery prices by more than 20% in the last 18 months to protect profit margins.

In response, the company has been diversifying its product portfolio with other products, such as LED lights. The company projects its new LED products released on the market will contribute to revenues and profitability starting in the next fiscal.

Batteries business currently contributes 60% of the company’s turnover at present, and with the company’s fledgling lighting and electricals business gaining traction, the company expects battery business to drop to 40-45%.

The manufacturing of the company’s LED lights will be outsourced to China, and the company is in talks with Indian manufacturers of LED lights to control outsourced products quality control through their in-house R&D teams.