Samsung Display to supply 4 million OLEDs for vehicles to BMW

News Source: 

Samsung Display will supply organic light emitting diode (OLED) displays for vehicles to BMW, a European automaker. This is seen as a major move, as a latecomer, to laying the foundations to be a major player in the automotive display industry.

Samsung Display won a contract to supply OLED displays for BMW's new high-end sedans, which will be mass-produced starting from 2024. It will supply OLED displays for 4 million BMW vehicles for 6-7 years after mass production. It plans on providing displays to BMW through a global electronic device company (Tier 1). OLED production takes place at Samsung Display’s Giheung plant. Samsung Display is also known to be in the final stages to potentially supply new OLED models for vehicles to Audi. Samsung Display is currently focusing on winning orders from European automakers. It is also known to be growing their workforce and R&D organizations to expand the vehicle business.

Samsung Display supplied vehicle OLEDs for Hyundai Motor's Ioniq 5 last year and built a reputation for winning orders. It is using this to explore options to supply displays to several major global automakers. Samsung Display recently ended its liquid crystal display (LCD) business. This is seen as a necessary move to to discover next-generation display opportunities with high added value. One of them is the automotive display business. Although automotive displays have strict reliability standards, they have high profitability and growth potential which translates to securing stable sales.

LG Display is at the forefront of the automotive display field. In terms of value, LG accounted for 90% of the market share last year. Samsung Display's strategy is to close the gap by securing large customers such as Hyundai Motor and BMW.

Market prospects are bright. According to data from Omdia, a global market research firm, the automotive OLED display market will grow rapidly by more than 1000% from KRW 56 billion in 2020 to KRW 680 billion by 2025. As we enter an era of autonomous vehicles, demand for high-definition, large-sized OLED displays for various entertainment in the car is expected to increase. An official at Samsung Display declined to comment, saying, “We cannot confirm the details.”

By Staff Reporter So-ra Park srpark@etnews.com

 

TrendForce 2020-2021 Global Automotive LED Product Trend and Regional Market Analysis
Release Date:
1. PDF- 30 June 2020 (14 Pages Updated on 30 June 2021)
2. EXCEL- 30 June 2021 and 31 December 2021
Language: Traditional Chinese / English

For further information about the report, please contact:
   
Global Contact: ShenZhen:
Grace Li
Tel : +886-2-8978-6488 ext 916
E-mail :Graceli@trendforce.com
Perry Wang
Tel : +86-755-82838931 ext.6800
E-mail : Perrywang@trendforce.cn
Disclaimers of Warranties
1. The website does not warrant the following:
1.1 The services from the website meets your requirement;
1.2 The accuracy, completeness, or timeliness of the service;
1.3 The accuracy, reliability of conclusions drawn from using the service;
1.4 The accuracy, completeness, or timeliness, or security of any information that you download from the website
2. The services provided by the website is intended for your reference only. The website shall be not be responsible for investment decisions, damages, or other losses resulting from use of the website or the information contained therein<
Proprietary Rights
You may not reproduce, modify, create derivative works from, display, perform, publish, distribute, disseminate, broadcast or circulate to any third party, any materials contained on the services without the express prior written consent of the website or its legal owner.

Tokushima, Japan – 17 June 2022: Nichia, the world’s largest LED manufacturer and inventor of high-brightness blue and white LEDs, announces the addition of the Direct Mountable Chip Series (Part Number: NVSWE21A-V1) to the portfol... READ MORE

DURHAM, N.C.--(BUSINESS WIRE)--Cree LED, an SGH company (Nasdaq: SGH), announced today the launch of XLamp® Element G LEDs, delivering a new product class with unmatched light output and efficiency for LEDs of this size. The... READ MORE