Rambus Developes Business Alliance with Elite Group to Sell LED Bulb

Rambus Inc has developed a business alliance with the Elite Group, which designs and distributes home goods, lighting and other consumable products.

According to Rambus, its LED bulbs are designed using MicroLens optical technology that permits the use of a cylindrical light guide in the bulb. This produces a consistent, spherical distribution of light, an open structure that uses convection to keep the bulb cool, increases energy efficiency, improves lifetime and reduces bill of materials cost with fewer or lower-powered LEDs.

The Elite Group will promote and sell the Rambus LED bulb portfolio within North America. This will includ Elite's current retail customers for its L'Image Home Products division, which sells a portfolio of bulbs and lighting products to major retailers such as Home Depot.

The first Rambus LED bulbs will be available at major retailers and professional channels in Q2 of 2013, however, pricing details were not disclosed.

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