• Acriche Branded Bulb Delivers 25% Greater Efficiency
• The company has made an investment of about 20 million dollars in the United States so far and plans to expand the investment in the future 

Seoul Semiconductor, a LED manufacturer, announced today that it will introduce the first 100 lm/W LED light source during the first quarter of 2010. Offering 25% greater efficiency than existing LED lights products, this latest offering from Seoul Semiconductor’s Acriche brand will be for sampling by March 1. It will be supported with a global marketing campaign.

Seoul Semiconductor, which has participated in development and manufacturing of next-generation LED light sources since 1992, notes that Acriche outlasts incandescent and compact fluorescent (CFL) bulbs and due to its long life is less costly to use than traditional lighting methods.

Like other Acriche products, the new 100 lm/W LED needs no AC-DC converter. Additionally, it generates less than 1/10th the carbon emissions of an incandescent bulb, an important consideration in meeting new regulatory standards in markets worldwide.

Seoul Semiconductor has made it known that the company is in the process of carrying out investment activities, active research and development activities and marketing promotions to boost the supply of Acriche in the United States, and it has made an investment of about 20 million dollars so far, planning to expand the investment in the future. In particular, it is making a huge effort for Acriche’s patented technology to be applied to various fields through a steady research and development for revolutionary evolution.

"We're proud to introduce this next-generation Acriche with its environmentally friendly profile, and cost-efficient application," said Mr. S.M. Lee, Vice President of Seoul Semiconductor HQ "This new product represents great strides by Seoul Semiconductor's Technical Research Institute. Acriche now has up to ten times the efficiency of incandescent bulbs and greater system level performance as compared to generic DC LEDs."

The global market for LEDs exceeds $5 billion annually, and is expected to grow at a pace of more than 24% annually. It’s appeal in the U.S., where the race to instill "green" living practices has intensified resulting in increased numbers of lighting systems being replaced or upgraded with LED solutions.

Anticipating a continued robust U.S. demand for Acriche, Seoul Semiconductor is dedicating foundry resources to ensure supplies to make sure the product is readily available. Mass production of the new Acriche will begin in the first quarter of this year. In addition, research and marketing campaigns are underway to raise consumer awareness about the benefits of LED technology.