LG Electronics (LG) announced the launch of three new TVs at IFA 2009. Whether buyers are looking for a minimalist look such as the BORDERLESS™ designed SL9000 (Edge LED TV) and SL8000 (Super Slim LCD TV), or state-of-the-art backlight LED technology as featured in the LH9000, LG continues to show that it is at the forefront of TV design and innovation.

The LH9000’s LED backlight technology uses hundreds of LED elements to individually brighten and dim the image that is on the screen – for improved realism, deeper blacks, and a smoother transition between different shades. The backlight helps to create an impressive contrast ratio of 5,000,000:1 and incorporates Picture Wizard technology for viewers  to have precise control over the picture they are watching, while TruMotion 200Hz techonology reduces image blur, perfect for watching fast-paced sport and action scenes.

    

Alternately, the BORDERLESS™ SL9000 incorporates Edge LED technology - an arrangement of LEDs along the edge of the screen, for thinner, sexier designs.

In terms of design, the SL9000 is ultra slim (under 3cm in depth), ideal for flush wall-mounting. The LH9000 is accentuated with its piano-black, high gloss frame and reflective stand, while the SL9000’s and SL8000’s have a single-layer BORDERLESS ™ design that sets the panel flush with the surrounding bezel.
 
All three TVs comprise four HDMI connections to enable users to hook up a wider range of devices such as games consoles, home cinema systems, and set-top boxes. All models are compatible with the latest file formats, which means, that viewing of JPEG, MP3, and DivX HD (movies in HD), is a basic plug and play exercise via the USB 2.0 port.

The new TVs all score highly in terms of their environmental credentials - the LH9000 is one of the most environmentally sound products on the market, thanks to the energy efficiency of LED technology and the TV’s ability to dim or turn off individual elements in the backlight - using up to 75 per cent less power than most similarly sized TVs.

All models including the SL8000 feature the LG Intelligent Sensor II, which reduces energy consumption by analysing the light in the room and automatically optimises the TVs picture settings. The SL8000 series is also certified by the Energy Saving Trust to save you money off your electricity bills.