Samsung Electronics announced its collaboration with Niio Art, a platform for new media art, to launch an open call for new media artists for the Samsung The Wall x Niio Art Awards. The award aims to discover inspiring digital art from around the world. Entrants will compete for a chance to be exhibited internationally on Samsung’s The Wall, the highest quality, large form factor 4K Micro LED digital art canvas, and qualify for up to $15,000 in cash prizes. The competition will culminate in summer exhibitions at ten showcase locations including Korea, Singapore, the United Kingdom and the United States.

The first-prize winner of the competition will be invited to attend the unveiling event of their winning entry at Samsung’s The Wall showroom in May. All winners will be selected by a panel of renowned experts in visual art. When assessing each submission, the judges will be looking for artworks that display artistic and conceptual excellence, including creativity, originality and detail.

“Samsung is always exploring new ways to make premium content as impactful as possible and take users’ experience to the next level,” said Hyesung Ha, Senior Vice President of Visual Display Business at Samsung Electronics. “This open call, in partnership with Niio Art and its global community of leading artists, celebrates the latest and greatest talent in digital art and provides the art community a meaningful platform on which its artistic creations can be showcased. The competition will also play a major role in heralding the next generation of display experiences – all brought to life on the awe-inspiring The Wall.”

Now available globally, The Wall represents the latest application of Samsung’s modular Micro LED technology which can be custom-tailored to any size and aspect ratio, immediately enhancing the aesthetic of any space.