U.S.-based company Soraa, founded by Nobel laureate Shuji Nakamura, has announced the company opened a new office in Yokohama, Japan, to market its GaN-on-GaN LED lamps in Japan, reported Kyodo News.

Shuji Nakamura at a LED forum organized by Epistar earlier this month. (LEDinside)

“Japan boasts the world’s widest diffusion of LED lamps,” said Nakamura, one of three Japanese scientists awarded the 2014 Nobel Prize in Physics for inventing blue LEDs. “Although Japan is a tough market where customers are strict about quality, our success in Japan would lead to that in the world.”

Founded by Nakamura in 2008, Soraa is known in the LED industry to use GaN-on-GaN based LED technology to manufacture its luminaires. The company has developed purple LEDs, which reportedly produce more natural white light than conventional blue LED lamps.

Soraa’s Yokohama office is targeting the hotel, restaurants and brand-name shops with its LED luminaires, and has set revenue target in the Japanese market for 2015 at 300 million Japanese Yen (US $2.5 million), according to Kyodo News.