ETC has announced their acquisition of the Selador™ product line from Selador co-founders Rob Gerlach and Novella Smith. That means ETC would enter the LED market.

    Selador™ Series LED fixture

ETC CEO Fred Foster says with its exclusive x7 Color System™, the Selador product line produces a far superior quality of color and light to anything that they had seen before in LEDs. ETC also benefit from the brainpower of Selador LED experts Novella and Rob who will join ETC team.

Selador’s x7 Color System seven-hue technology produces a light and color quality that conventional LED systems cannot duplicate. This unique color system produces bright broad spectrum whites and intense colors equally well, rendering pigments and skin tones in a far more natural way. The Selador x7 Color System also finds its perfect counterpart in ETC’s control offerings.

ETC Marketing Manager David Lincecum points out that ETC brings to the table a unique capability to make the control of LED fixtures easier, more direct and user friendly, and that is the key to making the tool really work for the designer. they have already integrated color matching and HSI control of Selador products into the latest software releases of their Eos® and Congo® lighting control console lines.

Selador’s line-up includes the Paletta™ and Lustr™ products, just introduced at LDI 2008. Smith notes Paletta fixtures’ unique blend of seven colors of LEDs was selected to provide the depth of color they are used to from their favorite saturated gels. The Lustr line uses a different blend of colors that are optimized for producing broad spectrum whites and tinted colors – solving the traditional LED problem of making people look unnatural.

ETC is also debuting the latest Selador product: the high-output color-mixing Vivid™ LED fixture series. The Vivid series combines the Selador x7 Color System with powerful K2 emitters from Luxeon™, for the highest output available. Gerlach says vivid LED fixtures provide high brightness and intense colored lighting for much longer throws, while matching and blending with gel colors and tungsten fixtures.