Audi's all-electric e-tron quattro concept fully adopts OLED dashboard and display. (All Photo Courtesy of Audi)

Aerodynamic: The exterior design

Audi's new concept car uses extremely flat OLED for tail lights.

All the main lighting functions at the front of the car use Matrix laser technology. The bottom section houses a new, distinctive lighting signature comprising five lighting elements. Each of these combines an LED luminary with an extremely flat OLED element (organic light-emitting diode). Audi is developing Matrix OLED technology for use in production vehicles and is showing it for the first time in the concept study at the IAA.

The rear lights also comprise two sections. Each of the top zones features nine red OLED units for the tail light function, with three more below.

Deep integration: The interior
The package of the Audi e‑tron quattro concept enables a spacious, comfortable interior for four persons and 615 liters (21.7 cu ft) of luggage. The interior has a light and open feel to it; its architecture melds harmoniously with the operating and display concept. All displays in the interior use OLED technology. The extremely thin films can be cut to any desired shape.

The new Audi virtual cockpit curved OLED is a further development of the Audi virtual cockpit that debuted in production vehicles in 2014. To the left and right below the fully-digital instrument cluster are two touch displays with black glass and a subtle aluminum frame. The driver controls the lights and the systems for piloted driving with the left display. The large display on the right is for media and navigation management. The steering wheel serves as an alternate control level. Its spokes are equipped with contoured touch surfaces.

Below the selector lever on the center tunnel console are two more OLED displays for the drive system status, climate control and freely programmable information functions. The curved displays in the front section of the doors serve as digital exterior mirrors.

The two rear passengers sit on comfortable individual seats. They can use the OLED displays on the center console to configure the climate control and infotainment for their area or to exchange data with the driver. An LTE module connects the Audi e‑tron quattro concept with the Internet. The connectivity features in the study are cutting edge.