Recently, Philips has come out a new roadmap for their OLED lighting products which are divide into two families - one for decorative lighting and one for performance lighting.
According to the company, the decorative panels are normally reflective in the off state, and it will offer transparent ones as soon as next year. Color tunable and transparent panels will arrive in 2018. And Philips predicts that by then it'll be able to offer 1x1 meter panels.
The downside of the decorative panels is the efficiency: In 2015 these panels will offer only 15 lm/W (that's only marginally better than an incandescent lamp). By 2018, those large flexible panels will offer 35 lm/W - which is still very low (Fluorescent lamps today offer 70-100 lm/W).
The second product family is the performance panels. These aren't reflective, and will remain rigid even in 2018. But Philips plans to reach 130 lm/W by 2018, an intensity of over 5,000 cd/m2 and a CRI of over 95.
Many analysts project that OLED lighting will take off in 2014-2015, and it seems that at least from the technology point of view, Philips will be ready.
