Soraa, the world leader in GaN on GaN™ LED technology, announced today that it has upgraded the performance of its award winning MR16 GU10 base 120V LED lamp line with the world’s most efficient LED—the company’s third generation GaN on GaN™ LED. Featuring the company’s signature elements of full visible spectrum light, Soraa’s new GU10 LED lamps are the perfect lighting solution for restaurants, retail, high-end residential, and office environments where superior light quality and smooth dimming are essential.

“With a 40% improvement in efficacy over our previous generation of GU10 LED lamps, these new lamps truly raise the bar on performance,” said George Stringer, Senior VP of Americas Sales and Marketing at Soraa. “The lamps are not only exceptionally efficient and bright, but they also render the entire visible spectrum, making white fabrics and paper goods pop, plastics and smiles whiter, and colors more natural and beautiful. Plus, they are true retrofit sized—unlike other high output GU10 products on the market today—making them highly compatible with a broad range of enclosed, non-ventilated, indoor and outdoor fixtures.”

Soraa’s POINT SOURCE OPTICS technology produces beautiful, high intensity, and uniform beams, and enable a 10 degree narrow spot version with a center beam candle power (CBCP) of 7,300Cd, not available in halogen or from other LED manufacturers. Soraa also offers a 25 degree narrow flood version that has a CBCP higher than halogen and all other GU10 LED products in the market place today.

The lamps also feature Soraa’s unique Violet-Emission 3-Phosphor (VP3) LED technology for perfect rendering of colors and whiteness. Utilizing every color in the rainbow, especially deep red emission, Soraa’s VP3 VIVID COLOR renders warm tones beautifully and accurately, and achieves a color-rendering index (CRI) of 95 and deep red (R9) rendering of 95. And unlike blue-based white LEDs without any violet/ ultra-violet emission, the company’s VP3 NATURAL WHITE is achieved by engineering the violet emission to properly excite fluorescing agents including natural objects like human eyes and teeth, as well as manufactured white materials such as clothing, paper and cosmetics.

Soraa’s GU10 LED lamps are available in 50W (Soraa 95CRI VIVID 400 lumen) and 65W (Soraa 80CRI BRILLIANT 500 lumen) halogen equivalent light output; 10 degree, 25 degree, 36 degree, and 60 degree beam angles; 2700K, 3000K, 4000K, and 5000K color temperatures. Additionally, Soraa's 10 degree lamps work with its award-winning magnetic accessory SNAP System. With a simple magnetic accessory attachment, beam shapes can be altered and color temperature can be modified, allowing endless design and display possibilities.

For more information on Soraa’s newest GU10 LED lamps, as well as MR16 5.3 base, PAR and AR111 LED lamps, please visit: www.soraa.com.