Signify announced that it has signed a memorandum of understanding (MoU) with Diamond Developers, a Dubai-based sustainable communities builder, as part of their mutual commitment to utilize creative and innovative technologies and solutions designed to promote sustainability. The agreement is a testament to a collaborative approach that seeks to accelerate innovation in sustainable energy and vertical farming.

The agreement is built on two pillars of collaboration; the first pillar is centered on providing advanced lighting solutions and innovations that contribute to the city’s green branding and drive its overall sustainability. Signify aims to utilize its IoT platform, Interact, to deliver new data-enabled services to expand its value from lighting products to systems and services.

The second pillar focuses on horticulture solutions, in which Signify distinguishes itself through a customer-centric approach, where a plant specialist and application engineer work together to offer the grower a business case, financial services, plant growth expertise, installation expertise, LED systems and community networking.

The partnership is in line with Signify’s strategy and purpose to unlock the potential of light for brighter lives and a better world and its commitment for sustainable revenues and operations across the globe. During the signing ceremony of the MoU, Goktug Gur, President and CEO of Signify, Middle East, Turkey and Pakistan, said, “Our mission at Signify is to improve people’s lives with meaningful innovations. In collaboration with Diamond Developers, our technologies will support the UAE in its transformation towards a smart city that is sustainable, livable, and connected. We are proud to have Diamond Developers as our key partner and we are looking forward to creating a positive socio-economic impact together.’’