According to the latest price survey by LEDinside, the LED research division of TrendForce, global LED light bulb ASP saw a mild decline in July 2012. 40W equivalent LED light bulb ASP dropped by merely 1.3% in July, while 60W equivalent LED light bulb ASP plunged 4.8%, partially attributed to the new LED light bulb releases in Europe.

Market Saw Less High-End LED Light Bulb Releases, Companies Aim to Increase Price-Performance Ratio

LEDinside notes that ASPs in European nations saw more prominent declines in July – The lowest price of 40W equivalent LED light bulb in the UK plunged to US$9.7. As of July 2012, prices below US$10 have appeared in Korea, the US, and the UK. Moreover, 60W equivalent LED light bulb ASPs in European countries remained on a decline. July saw the lowest price in the UK and Germany plummet below US$20, which indicates European lighting firms have taken a more proactive stance on acquiring LED light bulb market.

According to LEDinside, starting from June 2012, major markets have been seeing less new products with high price-performance ratio releases, with prices of existing products continuing to fall. Instead of engaging each other in a fierce price competition that occurred between late 2011 and early 2012, global first-tier companies are striving to increase their products’ price-performance ratios. Despite the persisting price downtrend, companies aim to maintain their products’ high quality and efficiency.

LEDinside predicts that major markets will see more and more low-end LED light bulbs’ prices drop below US$10, which will make LED light bulbs more cost-competitive in the consumer, construction, and large lighting projects markets.