LED prices are anticipated to drop around 20 percent in 2014 and pricings are already at a level comparable to traditional lighting, according to an Ofweek report. At the Guangzhou International Lighting Exhibition (GILE) LEDforum, Dr. Ke Zhang, Director of Business Development and Government Affair, Asia Pacific Osram and Dr. Guoqing Tang, General Manager, LED China, Samsung and Sr. Vice President, expressed their optimism about LED prices continual decline. The LED industry remains upbeat despite faltering macroeconomic growth for LED products, and manufacturers aggressive production expansions.