2015-07-01

Cree Kicks Off Sports Lighting Campaign with Aid from Soccer Captain Abby Wambach

In an intensely fought semi-final match on June 30, the U.S. women soccer team beat German team 2-0 at FIFA Women’s World Cup and secured its spot in the competition finals. Sharp-eyed viewers might recognize the team’s captain Abby Wambach had recently showed off her impressive goal shooting skills in U.S. LED manufacturer Cree’s sports lighting advertisement. The ad featuring Wambach had attracted more than 550,000 views in two weeks across all Cree and Abby Wambach social channels, including YouTube, Facebook, Twitter and LinkedIn, said Mike Watson, Vice President of Product Strategy at Cree.
Continue reading

With the rise of streaming services and endorsements from the Hollywood movie industry, an increasing number of movies, TV series, and documentary concert films are being produced using Virtual Production (VP) and Extended Reality (XR) technol... READ MORE

A tiny Chip LED from ams OSRAM offers higher brightness, making it simply ideal for integration into everyday devices such as in-ear headphones or smart rings The enhanced Chip LED from ams OSRAM delivers higher brightness—while taking u... READ MORE