"We not only produce energy-efficient bulbs, but also strive to take the quality of lighting to the next level," says Michael Yu, CEO of the Taiwan-based Liquidleds. He made the comment while marking the debut of the world's first soft filament LED Lamp at Light + Building 2016 in Frankfurt, Germany, the world's biggest platform for the lighting market. "In contrast to the ways most other players broke into the industry," Mr. Yu explained, "we have pursued patent protection for most of our new soft filament lamp technologies. These inventions, marked by the bendable characteristics of the soft filaments, drastically improves the quality of light and will open up a variety of options for a lighting fixture design." The demand for LED lighting market, Mr. Yu added, continues to grow at an increasingly robust pace, reducing the need for traditional lighting products. But the real challenge to the industry will be how to bring new sensory experiences for the consumers through design, how to let creativity roam wild into the world of lighting.