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2013-11-25

Overwhelmed Consumers More Likely To Choose GE’s Energy-Efficient Soft White Lighting

It’s no surprise that consumers are overwhelmed by all of the changes happening in the lighting aisle, and research shows that most aren’t ready to make the leap to newer energy-efficient lighting solutions. In fact, consumers are purchasing GE Energy-Efficient Soft White bulbs at a rate of two-to-one compared to compact fluorescent (CFL) bulbs, according to Nielsen.
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