Recently, LEDinside paid a visit to
Ecomaa (Taiwan), a new company whose brand wasn’t heard ever. We’re interested in their technology integration and their cooler LED bulbs.
LED industry will grow in the long-term, therefore many manufacturers from other industries joining the market and take use of their advantages to develop related applications. Recently, Ecomaa has been marketing its own branded LED lighting products, which we can see in general retail stores such as TK3C(TSANNKUEN).
The brand Ecomaa has an emphasis on environment protection. Eco stands for Ecology; maa means the earth in Finnish and mother in English. So the brand Ecomaa is representative of the faith to be thankful for the natural resource, to protect the earth, and to be devoted to the development and design of green lighting technology and products.
Outstanding thermal method creates “cool LED bulbs”
At the first glance, Ecomaa’s products are not prominent in specification such as lighting efficiency. The explanation for this is that Ecomaa tries to be realistic in specification, unlike some manufacturers who only provide the specification of lighting source. Ecomaa integrates the technology of lighting, electronics and precision metal stamping, thermal method and LED packaging technology, therefore their products have special predominance in competition.
Ecomaa’s LED bulbs take use of Cree’s LED chips, which solve the quality problem and thermal issue at once. Ecomaa emphasizes that their special thermal method make the temperature on the surface of their LED bulbs no different from room temperature. Unlike others, their thermal fin wouldn’t let users feel burned, even after 3 hours of lighting, the temperature of their substrate still maintain at about 42 degrees. Indeed, after long hours of conversation, our analysts touched their LED bulb again, its heat is lower than general LED bulbs.
Ecomaa combines aluminum heat-sink thermal method with their patented fan technology, which takes away the heat by a special way of winding. Ecomaa said generally components such as fans and powers tend to reduce the life of bulbs, but their components have special patents and thus can live for 30-thousand hours, which is the lifetime of their bulbs as well. Their products are compatible for the EU standard RoHS, and now they are applying patents in CE, UL and Energy Star(US).
2009: Self brand and OEM
Except self-branded products, Ecomaa also take OED orders. They put focuses on big watt LED bulbs, which are used for indoor lighting. In 2009 Ecomaa will launch some new products. Especially due to the improvement of chip technology they will be able to launch the product whose lighting efficiency can reach above 50 LM/W.
The view from LEDinside
Ecomaa’s special thermal method brings the life of its LED bulbs to as long as 30-thousand hours, and their products are guaranteed for 2 years. But, like other manufacturers, while competing for the market of indoor-lighting, the relative high price is still the main obstacle for Ecomaa to lift sales of its LED bulbs.
For consumers, there are still other choices whose lighting efficiency and costs are both superior to Ecomaa’s products. Therefore except green, long-life and cooler, Ecomaa should tried to bring added-value to their products. For example, the “Apple Light” LED bulbs makes users look more beautiful, which may be able to persuade consumers to accept high priced LED products.
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