China display manufacturer BOE and Micro LED technology builder Rohinni officially announced the launch of their joint venture, BOE Pixey. The two companies reported in January 2019 that they will form a joint venture focusing on Micro LED and Mini LED based display backlight technology.

In development for more than two years, BOE Pixey will design and build LCD display backlights, direct-emission displays and display-related sensors for televisions, video walls and other large-format end products. The joint venture will roll out at CES 2020, with demos that will offer visitors a glimpse of the future of high-performance display products.

BOE Pixey integrates Rohinni’s high-speed and high-accuracy Mini and Micro LED manufacturing process with BOE’s display panel to create ultra-thin high-performance displays. Consumer devices utilizing BOE Pixey Mini and Micro LED-based displays are expected to become available for purchase in the second half of 2020.

According to BOE and Rohinni, direct-emission displays based on Mini and Micro LEDs, including video walls, are made by precisely placing hundreds of thousands of Mini or Micro LEDs directly on a substrate using BOE Pixey’s approach, and offer a significantly better viewing experience than currently available video walls built from packaged LEDs.