Sony launches flagship BRAVIA 9 series Mini LED TVs in India. 75" & 85" models boast 4K HDR, AI Processor XR, & XR Backlight Master Drive for stunning visuals.

Sony India has expanded its premium television offerings with the launch of the BRAVIA 9 series, a new line of flagship Mini LED TVs. This launch follows closely on the heels of the recent introduction of the BRAVIA 3 series.

Design and Display

The BRAVIA 9 series features a minimalist “One Slate” design, seamlessly blending the screen and bezel for an immersive viewing experience. Its sleek curved steel stand adds a touch of elegance, while the Underlay Stand offers flexible placement options and supports two soundbar positions.

Available in both 75-inch (189 cm) and 85-inch (215 cm) models, the BRAVIA 9 series boasts 4K HDR resolution and leverages Mini LED technology for exceptional picture quality. XR Backlight Master Drive technology ensures precise contrast and shadow detail, while High Peak Luminance guarantees bright and detailed imagery even in well-lit environments. The advanced AI Processor XR further enhances the viewing experience by optimizing scenes for vibrant colors, deep contrasts, and exceptional clarity, making movies, shows, and games truly come alive.

Picture and Sound Technologies

The BRAVIA 9 incorporates a range of cutting-edge technologies to deliver stunning visuals. XR Contrast Booster 30 enhances depth and contrast, while XR Triluminos Pro reproduces billions of accurate colors for vibrant and lifelike images. Studio Calibrated modes, including Netflix Adaptive, SONY PICTURES CORE, and the new Prime Video Calibrated Mode, further optimize picture quality for various content sources. The series also supports IMAX Enhanced, Dolby Vision, and Dolby Atmos for a truly cinematic experience.

For audio, the Acoustic Multi-Audio+ system with Beam Tweeter and Frame Tweeters delivers immersive sound. Voice Zoom 3 technology enhances dialogue clarity, while Acoustic Center Sync aligns audio with the on-screen action for a more engaging experience.

Smart Features and Gaming

Powered by Google TV, the BRAVIA 9 series offers access to a vast library of content and apps. It supports voice search, Apple AirPlay 2, and HomeKit for seamless integration with Apple devices. The optional BRAVIA CAM adds gesture controls, ambient optimization, and Zoom Meetings integration for enhanced user interaction and convenience.

Gamers will appreciate features like Auto HDR Tone Mapping, Auto Game Mode, 4K/120fps, VRR, and ALLM for smooth and responsive gameplay. The Game Menu centralizes gaming controls and settings for easy access.

Pricing and Availability

The Sony BRAVIA 9 series is available now at Sony Centers, major electronics stores, and online retailers across India. The 75-inch (75XR90) model is priced at Rs. 4,49,990, while the 85-inch (85XR90) model is priced at Rs. 5,99,990

TrendForce 2024 New Mini LED BLU Display Trend Analysis
Release Date: 31 October 2023
Language: Traditional Chinese / English
Format: PDF
Page: 153