Tired of not really having a nice looking attires with enough safety features?

British startup brand Lumo is launching a set of cycling clothing with built-in LEDs on crowd funding website Kickstarter.

Lumo apparel seamlessly link fashionable apparel to life-saving cycling equipment. (All photographs courtesy of Lumo)

Lumo has taken design inspiration from several classic British outerwear, including a Harington jacket, Camden Polo, and a Bermondsey backpack for example. It is designed for daily wear with cycling-friendly features such as a Schoeller 3XDRY finish to ensure water-proof, dirt repellence and breathability.

LED light strips are completely concealed until they are switched on.

Lumo outwears look to increase safety for bicyclist and decrease the chance of an accident with LED strips positioned on the front and back. The LED light strip on the Harrington jacket, for example, uses 14 four lumens LEDs, and is visible from over 400 metres away. It is powered by an USB rechargeable power pack that is tucked away in a small inside pocket.

LED light strip on Lumo outwears are water-proofed and washable.

What is cool about LUMO apparel is that the LED lights is completely hidden until switched on, seamlessly linking fashionable apparel to life-saving cycling equipment.

Lumo Harrington jacket uses 14 x 4 lumen LEDs which is powered by an USB rechargable power pack, and is visible from over 400 metres away when switched on.

The Kickstarter project has so far raised £8,822 (US $13,820) out of its £50,000 goal.