Soraa launched the world's first high color temperature (CCT), high color rendering MR16 LED lamps—a brilliant choice for gemstone jewelry and high-end retail displays. The new 4000K and 5000K CCT, full visible spectrum Soraa Vivid 2 LED MR16 renders colors and whites exactly as they would appear in natural light; without the high heat/UV emissions associated with CMH/halogen lamps and beam striations, artifacts or multiple shadows visible in other manufacturer's LED products.

"With Soraa's LED lamps, you can create a perfectly lit—yet energy efficient—space. Our full spectrum technology renders colors vividly and whites accurately; our single source LED and innovative optics create perfectly uniform beams of exceptionally high intensity light, casting clear single shadows; and our lamps are ideally suited for fully enclosed, non-ventilated fixtures—a place where other LED lamps struggle to perform," said Jeff Parker, CEO of Soraa. "And now with our 4000K and 5000K products, you can bring the energizing feel of natural light indoors without sacrificing light quality and compatibility."

In certain environments, higher CCT light is preferred because it helps create an engaging and energizing environment. However, because of their broken spectra, LED and CMH lighting products of 4000K and 5000K CCT create spaces that feel unnatural and cold. The Soraa Vivid 2 MR16 solves this trade-off by representing every visible color in the right proportion, resulting in scenes that feel energizing, yet warm and natural. The full visible spectrum emission of these LEDs results in a CRI of 95 and R9 greater than 90. Plus, the violet component of the spectrum makes whites stand out in their natural brightness and tint.

Soraa's LED lamps are available in 12V and line voltage configurations, as well as in a wide range of color temperatures (2700K, 3000K, 4000K, and 5000K) and beam angles (10 degrees, 25 degrees, 36 degrees, and 60 degrees), allowing lighting flexibility for any type of indoor or outdoor environment. This includes lighting suitable for smooth and textured fabrics, gold, diamonds, skin tones, and a broad array of other applications. The company's narrow 10 degrees lamp works with its award-winning magnetic accessory SNAP System. With a simple magnetic attachment, beam shapes and color temperature can be modified, allowing endless design and display possibilities.

Soraa's LED lamps are compatible with a very wide range of dimmers, having been tested and characterized extensively through its Works with Soraa program. And the company's novel heatsink design and thermal management system allows its lamps to run cool and deliver efficient light intensity over a long period of time.